User-oriented Considerations when Choosing Pharmaceutical Packaging

Top View Of Colorful Capsule

There are some ideas that need to be repeated to remind people of its importance and one of these is that “one-size-fits-all” does not work most of the time. While it is a cliché that many people would have heard of it by now and hate to hear for the nth time, it is still, however, one thing that keeps on being taken for granted, especially when we talk about pharmaceutical packaging.

In as much as pharmaceuticals tailor-fit chemical compositions of their products to their intended users, the same level of intricacy must be applied to the complete packaging solutions they choose for these products. It is already a no-brainer to ask why – packaging contributes big time to the usability, marketability, appeal, and sales of products. In deciding how to package pharmaceutical products, it is indeed important to know thy users.


Significant percentage of pharmaceutical product users belongs to this category, and there is a high probability that the usability of the product is the primary factor to be considered when packaging products for them.

Some generic but important questions to ask are:

  • How easy can they open the product?
  • How readable is the label?
  • Can they grip well enough on the packaging especially if they have shaky hands?


An equally careful consideration should also be applied when deciding on pharmaceutical packaging for children. While they might seem to be a little bit more physically stable than elders, physical appeal of the product might be something to be dealt with instead. To add more to the delicacy of deciding, considering both the aesthetic appeal and usability of product must be done in some cases because the child might not be as physically able as typical children, like elders, depending on their medical conditions.

Some generic but important questions to ask are:

  • How appealing is the package?
  • Can the user handle it well, considering its size?

Working Population

Due to demands of jobs today, many young adults belonging to the working population are susceptible to medical conditions that require them to take medications. While they are in between the two previously mentioned users and might seem to be capable of dealing with the worst kind of pharmaceutical packaging, the opposite might actually be the case because package matters to them too. A very crucial factor to think of is convenience.

Some generic but important questions to ask are:

  • Considering their lifestyle, how convenient is it to use the product?
  • Can they use the product on the go?
  • How portable is the product?

Luckily, pharmaceutical companies don’t have to carry the burden of answering these questions to meet the intricacies needed for product packaging. In fact, there are packaging contractors that can assist them in making their products more appropriate to its intended users.

By working on the product packaging —whether pharmaceutical, food, or cosmetic packaging— product users will thank companies for making their lives a lot better not just by the quality of products but also by making sure that these products are usable and convenient for them.

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