Studies show that 82% of consumers are more likely to trust your company and 77% are more likely to subscribe to your brand if you use social media. Maybe you already have that social media account waiting to be filled with posts; it’s now time to look into corporate photography and hire a photographer that will capture your company’s brand.
Corporate Photography 101: Why You DO Need Corporate Images
So why is corporate photography important in building your company?
- Your company’s photos must reflect the values of your company, or your
- Your photos will resonate your brand the loudest in your social media accounts and web pages.
- High quality, well-planned, and beautifully shot photos can convey the quality, professionalism, and trustworthiness of your company and brand.
One type of corporate photos that is worth your attention are corporate headshots. These are photos of your staff that are posted on the About Us page of your website. Staging these photographs need to be the right mix of professional while easily fitting in with your brand.
For example, if your company is a software development start-up that capitalizes on your millennial staff and novel solutions, your headshots must be the right mix of fun and professional. Don’t stuff your staff in stiff long-sleeved shirts and blazers; they would have to wear comfortable but stylish clothes. Your headshots must make your potential clients excited to work with your team. It’s a delicate balancing act that only an experienced corporate photographer can handle.
Corporate Photography 102: Things NOT TO DO in Choosing a Corporate Photographer
Now that you know the importance of corporate photography, here are a few mistakes you should avoid when looking for or choosing a corporate photographer.
- Don’t hire someone just because they have a good camera. Cameras with all the latest specs do not make good photos. When looking for a photographer, the right equipment is just one checkbox in a long list. More than just a good camera, corporate photography requires knowledge and experience in staging lighting, design knowledge, photo composition, and body language. Don’t be fooled by the long lenses and expensive cameras.
- Don’t just hire ‘any’ photographer. A landscape, wedding, or wildlife photographer, no matter how experienced they are, will not always have the set of skills, outlook, and experience needed for high-quality corporate photography. The treatment of different subjects requires different skill set. Look for someone who has a good and reliable portfolio in corporate photography. Photographers who specialize in this field can more easily solve problems regarding light, body language, and apparel.
- Don’t forget to discuss the rights over your photos. When coming up or signing contracts with your chosen photographer, be sure to clarify the terms of ownership over your photos. Some photographers will allow you to post your photos and use them where you deem fit, but they may also sell your photos to other sites too. Don’t forget to discuss royalties with your photographers.
Hiring a corporate photographer may take some time and prove to be challenging. However, just trust these tips on corporate photography, and you’ll find yourself with the right photographer and well-suited photos for your company in the end.